Trač i nova ekonomija znanja
DOI:
https://doi.org/10.18485/analiff.2016.28.1.7Кључне речи:
komunikacija, trač, glasine, popularno znanje, socijalno umrežavanje, socijalna katarza, socijalna kontrola, kulturna adaptacijaАпстракт
Rad se bavi analizom «trača» kao kulturološkim, komunikološkim i socijalnim fenomenom. Kao specifičan fenomen kreiranja i distribucije socijalno (i)relevantnih sadržaja, trač se pojavljuje kao posebna forma “popularnog znanja” čija se zavodljivot temelji na izvesnoj «populističkoj» pretpostavci koja je sadržana u njegovom središtu, a time i na mogućnosti da se u ovoj formi socijalne konstrukcije smisla učestvuje bez razlike. Kao oblik socijalnog umrežavanja, trač predstavlja fomu u kojoj se manifestuje ovladavanje određenim komunikativnim veštinama i time potvrđuje pripadnost datoj socijalnoj grupi. Kao komunikativna forma kojom se potvrđuje prihvatanje i/ili odbijanje određenih socijalnih vrednosti, trač predstavlja i obik konzervativnog socio kulturnog agensa.
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